BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20251210T235228EST-5135wns6IU@132.216.98.100 DTSTAMP:20251211T045228Z DESCRIPTION:Dongwon Lee\n\nSchool of Business\, Hong Kong University of Sci ence and Technology\n\nParticipatory Governance and Consumer Engagement:\n Evidence from a Blockchain-Based K-pop Community\n\nDate: Friday\, Decembe r 12\, 2025\n Time: 10:30 AM - 12:00 PM EST\n Location: Bronfman Building\, Room 245\n\n\nAbstract\n\nWe study how participatory governance shapes con sumer continuance in a large decentralized K-pop community. Using granular blockchain data from TripleS\, where fans purchase collectible NFT cards and receive non-transferable voting rights to decide group members\, song styles\, and creative direction\, we track first-time voters before and af ter their initial vote. A stacked difference-in-differences design across voting rounds compares new voters to never-voters within the same round. V oting increases daily tangible contributions by 1.0% and intangible contri butions by 1.4%. Effects are heterogeneous. Large voters sustain intangibl e engagement but are less likely than small voters to increase purchases\, especially after undesired outcomes. We use the expectation disconfirmati on theory to explain the phenomenon. Corroborating evidence shows more sub stantial purchase pullbacks by large voters when vote tallies are highly u nequal\, when choice sets concern group members with high-salience stakes\ , and when large voters cast early votes. These conditions are consistent with higher ex ante expectations. This study contributes to user innovatio n research and offers practical insights for platform designers seeking eq uitable\, sustainable\, consumer-driven ecosystems.\n DTSTART:20251212T153000Z DTEND:20251212T170000Z LOCATION:Room 245\, Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001 rue Sherbrooke Ouest SUMMARY:Information Systems Paper Development workshop: Dongwon Lee URL:/desautels/channels/event/information-systems-pape r-development-workshop-dongwon-lee-369646 END:VEVENT END:VCALENDAR